Launching a business can be a daunting experience, especially when trying to establish credibility and build trust with potential customers. Startups often struggle to get their brand out there and attract customers, especially when they’re launching crowdfunding campaigns without any reviews or testimonials to rely on. However, there is a cost-effective solution to establish your business as trustworthy: getting your brand featured on major news outlets. In this blog post, we’ll explore how you can get your startup featured on news outlets and how Brand Featured can help you achieve quick success.
Here are some steps to help you get your brand featured on news outlets:
1. Find your story:
To attract the attention of journalists, it’s important to find the unique and compelling story behind your business. Think like a journalist and consider which blogs or publications would be interested in sharing your story with their readers.
2. Treat journalists like customers:
Building relationships with journalists can help your business get noticed. Follow them on social media, get to know them, and find out what stories they’re working on. Then, tailor your pitches to meet their needs and interests.
4. Read everything!
Don’t limit yourself to blogs and publications that you think would only suit your products. Take a look at other niche or offbeat magazines and see how your business can fit into their features. Consider pitching your business as a personal story of triumph over tragedy, an expert in your field, or a career mentor.
5. Tailor your approaches:
Avoid sending blanket press releases or emails to everyone on your list. Take the time to tweak your approach according to the editor and their readers. Check the masthead of the magazine and contact the features or editorial assistant first before reaching out to the editor.
6. Make sure you are credited correctly:
After successfully getting press coverage, ensure that your business is credited properly by the publication or blog. This includes a link to your website and a clear and accurate description of your business. By doing so, you can turn your press coverage into PR and sales.
Other tips to get your brand featured in news outlets include:
1. Have professional photos
Invest in a decent photographer to take photos of your products. Get some professional shots done of you, your studio, and maybe even your work in progress too. Having great quality images will often determine whether you get media coverage. Try to create the same level of imagery that you regularly see in your target publication. Remember, the better the photograph, the more chance you have of getting featured.
2. Leverage social media
In addition to using Twitter to build relationships with journalists, you can also leverage other social media platforms to get your brand featured. For example, you can share high-quality photos and engaging content on Instagram to attract the attention of influencers and journalists who may be interested in featuring your brand. You can also use LinkedIn to connect with journalists in your industry and share your expertise with them.
3. Foster Relationships
Building relationships with journalists is crucial to maintaining a positive and productive connection. After receiving media coverage, show your gratitude by thanking the journalist and keeping their contact details for future reference. Make an effort to get to know them better, take notes on their preferences, and ask them specific questions next time. Always remember, a good business thrives on strong relationships.
Build Social Proof with a Reputable Company
Collaborate with a reputable company that specializes in building social proof for businesses by showcasing your products on prominent news outlets. This can help establish your brand’s credibility and reputation, making it more attractive to potential customers. Strengthen your marketing strategy by incorporating social proof marketing.
When your business is positively featured in trusted media outlets, it creates social proof that can help convince potential customers to trust your brand.
By leveraging the credibility of well-known industry sources such as NBC, FOX, CBS, and USA Today, you can position your brand as a top player in its niche. Incorporating “As Seen On” and “As Featured On” logos on your website is a dynamic way to reinforce your brand value and attract more customers.
At Brand Featured, we specialize in helping businesses build trust and boost sales through affordable social proof marketing. Contact us today to learn more about how we can help your brand stand out and succeed.