How to Increase Click-Through-Rate on Emails

Are you struggling to increase engagement with your audience through email marketing? Featuring your brand in your emails can be an effective strategy to improve your click-through rate (CTR). In this article, we’ll show you how to increase CTR on emails with brand featured, and provide tips and tricks to improve your email marketing.

Tips and Tricks to Increase CTR on Emails

Use a clear and attention-grabbing subject line
Your subject line is the first impression your subscribers have of your email, so it needs to be attention-grabbing and clear. A subject line that aligns with your brand and creates a sense of urgency can lead to higher open rates and ultimately a higher CTR.

Personalize your emails

Personalizing your emails is an effective way to increase engagement and CTR. Use subscriber data to personalize the subject line, greeting, and content of your emails. When subscribers see that you’ve taken the time to personalize your message, they are more likely to engage with your brand.

Use an eye-catching design

Visuals are an essential aspect of branding, and using an eye-catching design can increase your brand’s recognition and ultimately your CTR. Use your brand colors and fonts to create a consistent look and feel across all your emails. Also, make sure that your email design is mobile-friendly and accessible to all subscribers.

eye-catching email

Use a clear call-to-action

A clear and prominent call-to-action (CTA) can significantly impact your CTR. Make sure that your CTA is relevant to the email’s content and that it stands out visually. Use action-oriented language and create a sense of urgency to prompt your subscribers to take action.

Test your emails

Testing your emails is essential to improving your email marketing and increasing your CTR. A/B testing can help you identify which email elements are resonating with your subscribers and which ones need improvement. Test subject lines, email content, CTAs, and email design to see which combinations yield the best results.

small business owner

If a business is looking to boost its sales, having its content featured on major news outlets can also be an effective way to do so, in addition to email marketing. However, it can be challenging to get featured on these outlets, and there is typically no public way to submit articles. Brand Featured offers a solution by promising to feature small businesses on major news outlets, helping them increase sales at a low cost.

At Brand Featured, it is understood that building trust is crucial to improving conversions for clients. When visitors trust a brand, they are more likely to engage with it and make a purchase. For smaller companies, being associated with larger brands can significantly boost their reputations and give them an advantage over competitors. The service provided by Brand Featured helps level the playing field and provides small businesses with an opportunity to shine on a bigger stage.

as seen on social proof

Small businesses must not let their competition steal the spotlight. By contacting Brand Featured, they can receive the exposure and recognition they deserve. Let Brand Featured help your business thrive by getting your content featured on major news outlets.


In conclusion, featuring your brand in your email campaigns is an effective way to increase your CTR and improve your email marketing. Branding provides a visual cue to your subscribers, which makes your email more recognizable and trustworthy. Use attention-grabbing subject lines, personalized content, eye-catching design, clear CTAs, and testing to optimize your email campaigns and increase engagement. By following these tips and tricks, you’ll be able to increase your CTR and achieve better results from your email marketing efforts.

Call to Action: Ready to improve your email marketing and increase your CTR? Implement these tips and tricks for featuring your brand in your emails. Get started now!

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