How to Increase Add-to-Cart Conversions

Increase your add-to-cart conversions with these techniques. Convert visitors to buyers with BrandFeatured.

Online shopping has become more popular than ever over the past three years. This resulted from the global pandemic that sped up the adoption of online shopping around the world. Market research firm Statista reported that in the United States, for instance, about 75% of consumers have bought items online, indicating the widespread adoption of e-commerce. This trend is expected to continue, with retail e-commerce sales forecasted to increase by 14.6% in the U.S. and 11.4% worldwide between 2022 and 2025.  

This shift towards online shopping is good news to many e-commerce business owners. However, this event also resulted in increased competition. To generate revenue and sustain business operations, brand owners should be at the forefront of increasing their sales and conversions. Here are seven techniques that’ll help push your target market to add your products to their carts:

1. Ensure your site is mobile-friendly

To increase your e-commerce store’s conversion rate, it is essential to optimize it for mobile devices since customers are spending more time on their mobile devices than ever before. Statista estimates that by 2025, there will be 18.22 billion mobile devices, which is an increase of 4.2 billion devices compared to the levels recorded in 2020.

2. Provide customer testimonials

Testimonials, or reviews, give tried-and-tested details that can encourage them to buy a product. According to recent research conducted by Dixa, a customer service software platform, 93% of customers read online reviews before making a purchase. It is noteworthy that 47% of customers share their positive experiences, while 95% share negative experiences with others.

3. Show engaging visuals

Crisp and enticing photos and videos will do wonders for your business. This technique makes up for the lack of physical interaction with the product so keep in mind to use high-quality creative materials. With detailed visuals, customers can better understand the product and make informed purchase decisions, thereby increasing conversion rates. 

4. Create compelling yet informative product details

Aside from increasing website traffic through search engine optimization or SEO, product descriptions help your customers answer lingering questions about the commodity they are eyeing to buy. Appealing yet truthful content can pique customers’ interest and drive them to make a purchase. You may also add creative product videos or demonstrations to influence customers’ purchasing decisions and jumpstart product know-how before they buy your solution.

5. Share what makes you unique

What’s your edge over the other similar products in the market? By clearly stating your brand’s unique selling proposition or USPs, you’ll be able to capture customers’ attention, helping them make their decision and eventually add your product to their cart in no time. Usually, brands establish their USPs by going back to their why – what consumer problem are you trying to solve and what makes this stand out from other similar competitors?

6. Make your copy error-free

Always check your website text’s grammar, spelling, and punctuation marks correctly. This helps build trust and credibility, allowing customers to see you are serious and professional in dealing with them from the moment they land on your site until the time they purchase your goods.

7. Monitor and assess your e-commerce conversion rates

Like any other component of a business, monitoring and reporting are essential when it comes to conversion rates. Luckily, there are tools that can help you check conversion rates on a daily, weekly, monthly, quarterly, or yearly basis. Remember that when monitoring and reporting, a detailed analysis should come with it to help you direct your energy and resources to website components that need more work or tweaking. 

Increasing your e-commerce site’s sales and conversion involves a lot of testing and tweaking website components to your advantage. Aside from making your site more user-friendly, placing elements that legitimize your business will also help you increase sales and conversion. Creating trust and sustaining credibility for your business is a must. A product feature on major news outlets or high-traffic websites ultimately increases customers’ trust and establishes your brand’s credibility. 

Let Brand Featured be your partner in helping you build the social proof you need in today’s highly competitive digital marketplace to expedite your success. Brand Featured is a cost-effective method to promote your business and allows you to put the ‘As Seen On’ NBC, FOX, CBS, and 100+ Media Sites social proofs on your website. Consider utilizing Brand Featured today to improve your visibility and power up your e-commerce site.

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