What is a Press Release and Why Your Brand Needs One

Improve your brand’s reach through press releases

Whether you’re a new starter in the public relations industry or have been working in the field for a while, figuring out what is a press release is quite common. Chances are, you have even read a press release multiple times already. But what is a press release exactly, and why is it so important for brands to have one? 

By definition, a press release is a short and concise document that presents newsworthy information to be sent out to targeted members of the media. It is an effective tool to get coverage and get noticed by a target audience. 

In essence, a press release is a form of communication used by businesses to relay a formal announcement or a company development. While this sounds simple, the content of a press release must be interesting enough to catch media attention. After all, this kind of information is being sent to the media outlets and other interested parties to raise awareness and promote the brand. 

Does my brand need a press release? 

Of course, it does! It is no secret that a well-written press release can take your business to the next level. If a major media outlet picks it up, your brand will be able to gain instant exposure, establish credibility, and increase traffic to your website or store. 

For your brand to enjoy the buzz brought by a well written press release, remember that the piece must be clear and straightforward, without going around in circles over the topic. 

When it comes to writing a press release, it is recommended to follow an inverted pyramid format. At the start of the article, it must answer the questions of who, what, when, where, why, and how, followed by notable details and other general information. 

Again, what is a press release? It is not just a mere advertising tool. It is a great way to communicate with your target audience about what’s going on in your company, not to mention that press releases can also help with your brand’s SEO. 

For instance, if your brand is featured in a major news station, the very same audience of that news station heard about your press release. Those who are interested will search for your company and this will result in a boost in conversions, making your brand more prominent in search engines. 

What are the reasons for using a press release? 

Now that we have covered what is a press release, you might be wondering when and how it can be used for your brand. You can do press releases all year round, albeit even make the most out of it every chance you get. 

Press releases are perfect for all kinds of announcements. Let’s say your company is launching a new product. This is the best time to contact your trusted PR specialist for a press release so the media and the general public can be informed about it in advance. You can use this opportunity to slowly build interest around the product, making people curious as they look forward to the next bit of information that you will share with them. 

Press releases are also perfect for new initiatives. For example, if you’re running a clothing brand and you are launching a new collection to support body positivity, you can use a press release to promote your cause. 

Another surefire way of maximizing the benefits of a press release is when your company received an award. This will not only build trust for your brand, but it can also generate positive media coverage. 

Now you know what a press release is. So, do not forget that writing a press release is one thing but releasing it to the right people is another challenge. Make the most out of Brand Featured’s growing network and trust them to share the word for your brand. 

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