As we embark on another year, it’s worth considering the current state and future of journalism and social media. These two industries have a significant impact on how information is shared and consumed, and it’s crucial to understand their evolution to stay ahead of the game. In this article, we will explore the current trends and what to expect in 2023.
1. The Rise of Citizen Journalism
Citizen journalism, also known as participatory journalism, is the act of regular people reporting on events and issues they witness. With the widespread availability of smartphones and other digital devices, it has become easier for people to share news and information with the world. In 2023, citizen journalism is expected to continue to grow as a significant source of news.
2. The Convergence of Traditional and Digital Journalism
The lines between traditional and digital journalism are blurring, with traditional media outlets increasingly embracing digital platforms to reach audiences. As a result, the distinction between the two is becoming less distinct. In 2023, we can expect to see a further convergence of traditional and digital journalism, with traditional media outlets relying on digital platforms to reach their audiences and digital-first media organizations investing in traditional forms of storytelling.
3. Increased Focus on Local News
With the rise of fake news and disinformation, there is a growing demand for trustworthy, local news sources. In 2023, we can expect to see a rise in the importance of local news as audiences seek out credible sources of information. Local news outlets are likely to benefit from this trend as they have a strong connection to their communities and can provide trustworthy, accurate, and relevant news.
4. The Emergence of Vertical Video
Vertical video, also known as portrait video, has been growing in popularity in recent years. This format is optimized for mobile devices and is favored by younger audiences. In 2023, we can expect to see a continued rise in the use of vertical video, particularly on social media platforms like Instagram and TikTok.
5. The Growth of Social Media Influencer Marketing
Social media influencer marketing has become a significant industry in recent years, and it is expected to continue to grow in 2023. Brands are increasingly turning to social media influencers to reach their target audiences, as influencer marketing has proven to be an effective way to connect with younger audiences.
6. The Importance of Privacy and Security
As social media continues to play a significant role in our lives, privacy and security are becoming increasingly important. In 2023, we can expect to see a heightened focus on privacy and security, as social media platforms and users alike become more aware of the risks posed by sharing personal information online.
7. The Emergence of Voice-Enabled Technology
Voice-enabled technology, such as Amazon Alexa and Google Home, is becoming increasingly popular. In 2023, we can expect to see a continued rise in the use of voice-enabled technology, particularly in the home. As voice-enabled technology becomes more widespread, it will also become an important platform for delivering news and information.
In conclusion, 2023 is set to be a year of continued evolution and growth for journalism and social media. Citizen journalism is expected to grow, the distinction between traditional and digital journalism is becoming less distinct, local news will become more important, vertical video will continue to rise, social media influencer marketing will grow, privacy and security will become increasingly important, and voice-enabled technology will emerge as a significant platform for delivering news and information.
To stay ahead of the game in 2023, it’s important to stay informed about these trends and how they will impact the way information is shared and consumed by audiences in and out of the digital world.
Brand Featured, as an ever-evolving PR agency utilizing social media and journalism, is aware of these trends. We continue to grow and adapt in order to give our clients the best PR services today. To know more about our journalist activities and services, visit our website.