How to Optimize a Press Release

Make your press releases visible with affordable press release distribution and other techniques 

We all know that a well-written press release hooks the reader in an instant, giving your brand the attention it deserves. But your press release can be even more powerful once you learn how to optimize it. 

Crafting a beautifully written press release is one thing, but ensuring that it is optimized for search engine optimization (SEO) is a whole different story. 

Because of the advent of social media and the Internet, press releases are no longer just concise written materials for media distribution. It is now also a public relation tool that can help increase a company’s search engine presence. 

Before we dig into finding out how to optimize your business’s press release, let us take a quick refresher on what is SEO. Basically, it is the process of improving your website to increase its visibility in search engines like Google. The higher your page ranks, the more traffic it drives to your site. 

Tips on How to Optimize A Press Release 

Brands like yours use a press release to put your business in front of your prospective users. You have to remember that a press release written with optimized content ensures that your news reaches the targeted audience. 

So, how can you optimize your press release to catch the attention of potential customers and increase your brand’s reach? 

1. Make use of keywords 

People always have a specific search phrase in mind when they are doing their research. If your press release contains the right keywords, it has a higher chance of popping up in search engines when people are looking for similar products and services online.

You should try searching for keywords relevant to your industry and incorporate them into the headline, introduction, or content of your press release. 

It is also a smart idea to center your next press release around a keyword that you would like to use. This way, your press release is more organized and authentic, leaving your brand as a credible source. 

2. Choose a catchy headline 

Of course, before your readers get into the heart of your press release, the headline is the first thing that they will see. Keep your headline short and sweet and include important keywords as appropriate. 

While having keywords in the headline is clever, remember to write for humans before search engines. No one would click articles that have awkward or forced titles. 

3. Maintain press release readability

This is a common mistake that most press release writers make. Because they are so eager to make their article optimized, they get carried away and fill the article with keywords in every possible part. Do not make this mistake. 

Good press release optimization means that your article is easy to read, contains accurate information, and has the right amount of keywords to be optimized for search engines.

4. Distribute your press release to the right mediums

It’s not just about how you write your press release and make it optimized for search engines, where you distribute it also plays an important factor. 

Circulating your brand’s press release to journalists, publishers, and members of the press is the only way it can gain traction. You want various publications to pick up your press release because that means your brand will be in front of a wider audience. 

If your press release lands coverage in media outlets such as newspapers, radio, television, podcasts, and blogs, more consumers will be more aware of your business. 

Importance of Press Release Distribution

Whether your business is already a household name, or your brand is just a budding small business, press coverage is important. And just like other marketing techniques, press releases require work. 

Now that you have written a press release and have it optimized for increased search engine visibility, what should you do next? 

Distributing it effectively is the logical succeeding step. Having your press release posted only at your website is quite limiting because you are only reaching the same people, which defeats the purpose of why you wrote a press release for your business in the first place.  

Improved brand awareness is only possible if other people saw your press release and press release distribution can make that happen. Do not be intimidated by this entire process because a press release distribution service like Brand Featured is the perfect solution. 

By working with Brand Featured, your press release will surely draw attention to over 100 authority new sites across their network. This includes guaranteed publishing to affiliates of NBC, FOX, CBS, and USA Today. In fact, some of the websites that Brand Featured works with have over 10 million visitors per month.

Take note, how to optimize a press release is focused on capturing interest and building an audience. Choose to work only with the best in the industry. Spread your press release with Brand Featured.

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