Email marketing is one of the most powerful tools for engaging customers and driving sales.
However, standing out in a crowded inbox is a challenge.
To capture attention and build trust, brands must leverage media mentions as social proof.
Improving email marketing starts with increasing credibility, and media mentions add the authority needed to make emails more compelling.
Brand Featured helps businesses get published on major news sites, making it easier to integrate authoritative press coverage into email marketing strategies.
When recipients see “As Featured On” in an email, they perceive the brand as more credible.
People trust businesses that are mentioned in Yahoo! Finance, MarketWatch, and AP News.
This added authority encourages higher open rates, click-through rates, and customer engagement.
If you’re wondering how to improve your email marketing, incorporating media mentions is a highly effective strategy.
Emails that highlight brand credibility through press coverage create a sense of exclusivity and reliability.
When customers see trusted media sources backing your business, they are more likely to engage with your emails rather than ignore them.
Media coverage isn’t just about recognition—it’s a high-impact marketing asset. Learn more about our mission on our about us page.
Subject lines with press mentions create curiosity and drive more email opens.
Examples:
A compelling subject line makes all the difference in grabbing attention and improving email marketing results.
Pairing media mentions with personalization, such as using the recipient’s name or referencing previous interactions, can significantly enhance email engagement.
Adding media logos to email headers and footers builds instant credibility.
When customers see “Featured in Yahoo! Finance”, they recognize the brand’s legitimacy.
This small addition can significantly boost trust and engagement.
Using media mentions in email marketing also strengthens brand reputation, making recipients more likely to engage.
In addition to media logos, integrating direct quotes from press features into your email content can further establish authority and deepen audience trust.
A CTA backed by media coverage converts better.
Instead of generic buttons, try:
Subtle but persuasive, these CTAs increase click-through rates without being pushy and are a crucial step in improving email marketing.
Additionally, placing CTAs strategically—such as after a compelling testimonial or press mention—reinforces credibility and encourages conversions.
If leads haven’t converted, sending a press mention update can reignite interest.
Example follow-up emails:
These reminders keep your brand top-of-mind and encourage action.
Another effective follow-up strategy is to highlight how the media recognition has positively impacted your business, providing social proof that reinforces the value of your offerings.
✔️ Place media logos in email headers and footers
✔️ Include press mentions in subject lines
✔️ Use storytelling—don’t just say ‘We were featured,’ explain why it matters
✔️ Link to the full press feature to drive traffic
✔️ Combine media mentions with customer testimonials for extra credibility
✔️ A/B test subject lines with and without media mentions to measure impact
✔️ Ensure media features are relevant to your audience to increase engagement
If you’re looking to boost your email marketing with high-authority media mentions, Brand Featured is your go-to solution.
We secure premium media coverage that enhances credibility and strengthens marketing efforts.
Ready to stand out in your audience’s inbox? Contact Us to explore media placement opportunities tailored to your brand.
Media mentions add credibility and authority to your brand, making your emails more engaging and trustworthy. This can lead to higher open rates, improved engagement, and increased conversions.
Media mentions should be added to subject lines, email headers, footers, and near call-to-action (CTA) buttons to enhance credibility and encourage engagement.
Yes! Including press mentions in subject lines generates curiosity and encourages recipients to open emails. Phrases like "As Featured On Yahoo! Finance" make your emails stand out in crowded inboxes.
All businesses can benefit, especially startups, consultants, e-commerce brands, and service-based companies looking to establish trust and differentiate themselves.
You can secure high-authority media placements through Brand Featured, which helps businesses get featured in major news publications to strengthen their marketing efforts.
