You know your work changes lives.
But until people see you in the media they already trust, you're still just another voice online.
This is where using the right PR playbook helps you stand out and get featured.
Here’s how coaches and consultants can build visibility and credibility with a step-by-step media strategy.
Before pitching the media, clarify who you help, what transformation you deliver, and why your voice matters.
A strong point of view is the foundation of all good PR.
Everyone wants Forbes or Inc.—but the path starts smaller.
Begin by contributing to blogs, local publications, or industry-specific podcasts where your expertise is directly relevant.
These build your media resume.
What results have you helped clients achieve?
Translate these into pitch angles that highlight industry trends, success stories, or how-to insights.
Your client results are your best PR fuel.
You don’t need a new message every week.
The key is repetition—owning your message and consistently showing up with it across media opportunities.
This builds familiarity, trust, and recognition.
Don’t just send your bio.
Your pitch needs to explain why now—what makes your message timely, relevant, or counterintuitive.
Editors respond to angles, not resumes.
PR doesn’t end once you're published.
Use that feature in your funnel, emails, proposals, and social content.
At Brand Featured, we help you turn features into fuel for growth.
📢 Ready to land your first media feature—or scale your credibility?
Get featured today or contact our team to build a personalized PR playbook that works.
Visit our FAQ page for more.
Coaching and consulting is a trust game.
When your name appears in media your audience already respects, you gain authority that content alone can’t build.
At Brand Featured, we help coaches and consultants create repeatable PR strategies that attract better clients and strengthen your brand.
1. What’s a PR playbook for coaches?
A custom strategy that includes media angles, target outlets, pitch guidance, and how to leverage features.
2. How do I know if I’m ready for media coverage?
If you’ve helped clients, have a clear offer, and a point of view—you’re ready.
3. What makes a good media pitch?
Relevance, timeliness, and a unique angle that shows how your perspective adds value.
4. Can I still get featured without a big following?
Yes. PR is about credibility, not popularity. A good story beats a large audience.
5. What does Brand Featured offer for coaches and consultants?
We offer media strategy, PR writing, pitch development, and guaranteed distribution to help you get featured faster.
