Launching a startup in a highly competitive space is never easy.
This was the exact challenge Marco Fazio faced as the founder of LITO, an innovative foldable suitcase company.
His mission? To modernize the travel industry while reducing the environmental waste caused by traditional suitcase manufacturing.
But there was one major roadblock holding him back: credibility.
Before discovering Brand Featured, Marco found it extremely difficult to convince potential customers that his startup was legitimate.
“It’s just something difficult to do, especially on crowdfunding campaigns,” he shared.
“When people search for you online, and there are no reviews or articles, it’s hard to get them to trust you.”
That’s when Marco turned to Brand Featured—a cost-effective way to build social proof without expensive PR retainers.
“It was a really cost-effective way of building the social proof that you would normally have through very expensive PR activities.”
Like many brands, Marco was also dealing with skyrocketing ad costs after the iOS 14 privacy update.
His Facebook ads were getting more expensive, but his trust signals were lacking.
“I bought Brand Featured right after the iOS 14 update. My cost per lead on Facebook ads was increasing a lot,” he explained.
“So I needed to find another way to improve trust in my visitors. That’s why I decided to try Brand Featured—it was the perfect solution.”
By adding ‘As Seen On’ logos from trusted media outlets to his site, Marco noticed an immediate lift in conversions.
“After adding the ‘As Seen On’ logos to our site, we experienced a lift in conversion rates,” Marco noted.
But that wasn’t the only benefit.
The media features gave LITO valuable PR assets to repurpose in other channels like email campaigns, landing pages, and social media.
This increased overall brand confidence across every touchpoint.
Marco’s campaign on Kickstarter was nothing short of impressive.
Thanks to the momentum created through his collaboration with Brand Featured, he achieved quick and measurable success.
“We were funded on Kickstarter in just 15 minutes. And after 72 hours, we made roughly $40,000.”
Following the initial success, LITO went on to generate over $100,000 through its campaign.
The brand shipped its eco-friendly travel cases to customers across 30+ countries.
And it didn’t stop there—LITO also became an Official Partner of Lufthansa, a major global airline.
When asked what advice he had for other entrepreneurs struggling to build credibility, Marco was clear:
“It’s difficult to trust all the services that are sold online because you never know if something is legit or not,” he said.
“At the same time, you need to think about what budget you have and how cost-effective Brand Featured could be for your business.”
“For us, Brand Featured was a really cost-effective way of building the social proof we needed.”
Credibility is one of the biggest barriers for new businesses.
But it doesn’t have to cost thousands.
With Brand Featured, businesses like Marco’s have been able to get instant authority using trusted news outlets.
📢 Want your business to be ‘As Seen On’ NBC, FOX, CBS, and 100+ media sites?Get featured today and build trust faster
