Getting people to open your emails is one thing.
Getting them to click? That's the real challenge.
Inboxes are crowded, attention spans are short, and if your emails don't build trust fast, you're getting skipped.
That's where press coverage comes in.
If you've been wondering how to increase email click through rate without changing your entire funnel, the answer might be media credibility.
When a subscriber sees that your brand has been featured in a recognized publication, it changes how they read everything that follows. The content feels more credible.
The offer feels less risky. The call to action feels more worth clicking.
This is the same psychology behind social proof marketing. People look to external signals to validate decisions, and media coverage is one of the strongest signals available.
By integrating media mentions into your email strategy, you can instantly elevate trust, strengthen your calls to action, and give subscribers a compelling reason to engage.
Here's how to increase email click-through rates using the power of Brand Featured PR.
The first thing readers see sets the tone.
Include a simple "As Featured On" banner at the top of your email with media logos (NBC, FOX, AP, etc.).
It builds instant trust and signals your brand is credible before they even read a word.
This tiny trust signal can significantly improve click-through behavior.
It works especially well for welcome emails, promotional sequences, and re-engagement campaigns where trust needs to be established quickly.
Whether it's your intro paragraph or a sidebar quote, referencing your media coverage early creates intrigue.
Try phrases like "After being featured in Yahoo Finance..." or "As seen on CBS News..." to set up authority before delivering your main pitch.
It gives people a reason to keep reading. This approach works particularly well in cold outreach and nurture sequences where you are still building the relationship with your audience.
Don't just mention it, link to it.
Sharing a link to your press release or article adds third-party validation and gives curious readers something to explore.
It also helps reinforce your credibility beyond the email and increases time spent with your brand.
This is part of a broader email marketing strategy using media mentions that treats press coverage as an ongoing asset rather than a one-time announcement.
Turn snippets from your article into mini-testimonials.
For example: "According to AP News, [your brand] is changing the way [your audience] thinks about [your solution]."
It feels less promotional and more like storytelling, perfect for nurture sequences.
Combining earned media quotes with customer testimonials creates a layered trust signal that is harder to dismiss than either alone.
Pair your call to action with a mention of your coverage.
Example: "We were just featured in Digital Journal, see why everyone's talking about [your offer]."
This combination of buzz and urgency gives people a reason to click now, not later.
It gives the reader context, builds curiosity, and makes the click feel like a natural next step rather than a sales push.
Email marketing is still one of the highest-ROI channels, but only if your emails actually get clicks.
Press coverage is not a one-time event.
It is an asset. Every placement you earn can be redeployed across your email sequences, your website, your proposals, and your sales materials.
Understanding how media mentions elevate brand authority helps you make the most of every placement long after the original publication date.
With Brand Featured, you can elevate your entire email funnel by integrating earned media that builds trust, boosts click-through rates, and reinforces your authority.
Ready to improve your email engagement with real media coverage? Contact us to learn how. You can also visit our FAQ page for more.
1. Can adding press logos to my email really increase clicks?
Yes. It builds instant credibility and encourages readers to trust and explore your offer.
2. Should I link to the actual media article in the email?
Absolutely. Linking adds validation and gives readers another reason to engage.
3. What kind of email should I include PR mentions in?
Any email, welcome series, newsletters, promos, and re-engagement flows. They all benefit from added trust.
4. Can this work for small businesses too?
Yes. In fact, for lesser-known brands, PR helps level the playing field by building trust faster.
5. How does Brand Featured support email marketing goals?
We help you get featured on top media sites so you can use that authority to improve open rates, clicks, and conversions in your emails.
