You’ve done the hard work—got the traffic, captured their interest, and guided them to the checkout.
And then they leave.
No sale. No reason. Just an abandoned cart.
According to Baymard Institute, the average cart abandonment rate is nearly 70%.
That’s a lot of missed revenue.
But the good news is: shopping cart abandonment isn’t random.
If you’ve been wondering how to reduce cart abandonment in your online store, this guide is for you.
There are clear, fixable reasons why people bounce at checkout—and once you understand them, you can fix them.
Here are the most effective, data-backed ways to reduce shopping cart abandonment.
Unexpected shipping fees, taxes, or handling charges are the #1 reason users abandon carts.
Be upfront about total costs early in the process.
If you offer free shipping, highlight it above the fold.
Transparency builds trust—and trust reduces drop-off.
Forcing users to create an account before buying is a huge friction point.
In fact, 24% of shoppers abandon their cart when this step is required.
Allow guest checkout and make account creation optional after the purchase.
This small change can lead to big gains.
Before users type in payment details, they need to trust your site.
Use SSL badges, payment security icons, customer reviews, and “As Seen On” press features near the checkout button.
At Brand Featured, we help businesses get featured on major news outlets to build instant credibility.
Adding media mentions near your cart can be the final push a shopper needs to feel safe and confident hitting "Buy."
Your checkout flow should be clean, focused, and free from unnecessary links or popups.
Don’t link users away to other products or social media.
Remove headers, footers, and anything that doesn’t help complete the purchase.
Treat your checkout page like a landing page—with one goal only.
Even if someone bounces, you still have a chance to recover the sale.
Cart recovery emails work—especially when personalized.
Include product images, offer urgency, and maybe a small discount.
Time your first follow-up within 1–3 hours, then again after 24.
It’s one of the simplest ways to win back lost revenue.
Users want to know how many steps are left.
A progress bar reduces anxiety and keeps users moving forward.
If your checkout takes more than one step, break it into clear, labeled stages.
Clarity improves completion.
Learning how to reduce cart abandonment in shopping experiences is one of the easiest ways to increase revenue without more traffic.
You’ve already paid to get the click—now it’s about closing the sale.
With Brand Featured, you can increase checkout trust by showcasing real media coverage that sets you apart from competitors.
📢 Want to build instant credibility and reduce abandoned carts?
Get featured today or contact our team to learn how PR fuels conversions.
Visit our FAQ page for details.
1. What is a good cart abandonment rate?
A 60–70% rate is average. Below 50% is strong.
2. Do trust badges really help?
Yes. Security icons and reviews increase checkout confidence and reduce friction.
3. How soon should I send an abandoned cart email?
Ideally within 1–3 hours, then again at 24 hours if no response.
4. Can press mentions reduce cart abandonment?
Absolutely. They build instant authority and remove buyer hesitation.
5. What does Brand Featured do?
We get your brand featured on major media sites so you can build trust, reduce cart drop-off, and increase conversions.
