If your goal is more website traffic, both press releases and SEO content marketing offer real potential—but in very different ways.
One delivers quick exposure. The other builds long-term discoverability.
Should you go with the fast punch of media coverage or the compounding returns of keyword-driven content?
Let’s break down how each works, what they’re best for, and which one actually drives more traffic in 2025.
A press release is designed to announce something newsworthy—like a launch, milestone, or partnership.
When distributed through premium networks, your press release can land on hundreds of high-authority news sites like Yahoo Finance, AP News, and Business Insider.
This gives you a surge of visibility, brand authority, and trust.
For example, at Brand Featured, our clients often get picked up by 100+ outlets within days.
The result?
Tons of referral traffic, “As Seen On” media logos, and a credibility boost you can showcase across your funnel.
SEO content marketing focuses on creating value-driven articles that rank for keywords your audience is actively searching.
While it takes longer to see results, the upside is compounding.
A well-written, optimized blog post can drive traffic for months—or even years—after it's published.
With the right strategy, SEO content can also build topical authority, grow your email list, and position you as a thought leader in your niche.
It’s the slow burn that builds serious momentum over time.
If we’re talking short-term bursts, press releases win.
You can be on 100+ websites within 72 hours, and many of those placements will drive immediate clicks.
If we’re looking at sustained organic traffic, SEO content wins.
A single blog post can quietly bring in hundreds or thousands of visits over its lifetime.
But here’s the catch—they work better together.
Use a press release to build immediate trust, domain authority, and referral traffic.
Then use SEO content to capitalize on that trust by pulling in long-tail, high-intent traffic from Google.
For example, you might publish a press release to announce your brand’s new service and follow it up with blog content that educates people on how that service works.
The press release builds buzz.
The blog post keeps people coming.
That’s how you create a traffic engine that’s both fast and sustainable.
If you’re only using one strategy, you’re leaving traffic on the table.
Press releases create awareness and trust.
SEO content builds long-term visibility and inbound interest.
With Brand Featured, you don’t have to choose.
We help you get featured in high-authority media and guide you on how to use that coverage to support your SEO efforts.
📢 Want to combine credibility with organic growth?
Get featured today or contact our team to learn how PR and SEO can work together.
1. What is the main difference between PR and SEO?
PR provides instant credibility and exposure through media coverage, while SEO builds long-term organic traffic through optimized content.
2. Can a press release help my SEO?
Yes. High-authority backlinks from press releases can improve domain authority and support your SEO efforts.
3. Is SEO content marketing slower than press releases?
Typically, yes. SEO takes time to rank, but its impact lasts longer and grows over time.
4. Should I choose PR or SEO if I have a small budget?
Start with PR to build trust quickly. Then reinvest in SEO for sustainable, long-term visibility.
5. How does Brand Featured help with both PR and SEO?
We provide premium media placements and show you how to use them to support your broader SEO strategy.
