PR builds credibility. Social media builds connection.
When you combine them, your brand doesn't just get seen—it gets shared, trusted, and talked about.
That’s why an integrated social media PR strategy is essential for modern brand growth.
Here’s how these two forces work together to accelerate visibility and trust.
Earned media is valuable—but only if people see it.
Use social media to share and reshare press coverage, podcast interviews, and guest articles.
This boosts the lifespan and reach of your PR, turning one article into weeks of content.
PR gives you authority. Social gives you authenticity.
Post behind-the-scenes content, team wins, reactions to coverage, and informal takes to make your brand more relatable and real.
The combo builds both trust and connection.
A press mention alone isn’t the end of the story.
Use social media to invite feedback, spark discussion, or pull quotes from the article to drive clicks and engagement.
It’s a great way to extend value from one PR hit across multiple touchpoints.
Tag team members, influencers, or partners mentioned in your press to celebrate wins together.
This expands your reach, builds community, and shows you’re a collaborative, growth-minded brand.
PR tells the world what’s great about your brand. Social shows how others respond to it.
Your media story and your social voice should sound like they come from the same place.
PR helps craft your core brand narrative. Social media helps reinforce and repeat it in different formats and tones.
Consistency makes your message memorable—and shareable.
📢 Want to maximize your media exposure?
Get featured today or contact our team to align your PR and social strategy for real brand growth.
Visit our FAQ page for more.
PR gets you in the headlines. Social media gets you into conversations.
Together, they make your brand more visible, trustworthy, and engaging.
At Brand Featured, we help brands integrate PR and social media to build influence across every channel.
1. Why combine PR and social media?
Because PR builds credibility and social media drives connection—together they expand reach and trust.
2. How can I use social media to promote press features?
Share links, pull quotes, tag contributors, and engage your audience around the media coverage.
3. What platforms work best for combining PR and social?
LinkedIn and X (Twitter) for B2B; Instagram and TikTok for B2C and lifestyle brands.
4. Does Brand Featured help with social strategy too?
Yes. We offer multi-platform campaigns that include social amplification of your media wins.
5. What type of content works best when combining PR and social?
Teasers, behind-the-scenes content, influencer reactions, team commentary, and milestone celebrations.
