Getting picked up by media outlets is great—but getting found in search results? That’s even better.
Too many press releases are written like announcements but not optimized like content.
The result? They show up on a few sites temporarily, then disappear without bringing long-term traffic or visibility.
If you want to rank higher in Google and get more media coverage at the same time, you need to treat your press release like a search-optimized asset.
That’s where press release SEO comes in.
Here’s how to write and structure your release for SEO impact.
Just like any web content, your press release headline should include your target keyword naturally.
It helps journalists, search engines, and readers instantly understand what your news is about.
Use tools like Ubersuggest or SEMrush to find phrases your audience is already searching for.
Your intro is what appears in search engine previews and email snippets.
Use your primary keyword early, and make sure your first two sentences communicate the what, why, and who.
This boosts both readability and SEO performance.
Press releases can drive real referral traffic and support your site’s SEO—but only if you include links.
Use descriptive, keyword-relevant anchor text rather than generic phrases like “click here.”
One or two links per release is plenty.
Including your city, state, or country helps with local SEO and improves relevance for geo-targeted searches.
Also include your company name in the body and boilerplate section.
It strengthens brand association and search visibility.
Many press releases are republished across networks and content feeds.
Use short paragraphs, bolded subheadings, bullet points (when relevant), and a clean structure.
This improves readability and keeps your message intact across platforms.
The “About Us” section at the end of your press release is prime SEO space.
Include keywords, your website link, and a concise brand message.
It may be the last thing people read—but it’s also one of the most valuable.
A press release isn’t just for announcements—it’s an opportunity to earn media trust and organic traffic.
With the right press release SEO tactics, your release can live longer, reach farther, and support your broader marketing goals.
At Brand Featured, we help clients craft SEO-optimized press releases that get published, found, and remembered.
📢 Want your next press release to rank higher and get more coverage?
Get featured today or contact us to get expert help with press release SEO.
Visit our FAQ page for more.
1. Do press releases help with SEO?
Yes. When optimized properly, they can generate backlinks, brand mentions, and long-tail keyword traffic.
2. Should I include keywords in the headline?
Definitely. Your headline is one of the most important ranking factors in press release SEO.
3. Can press release links boost domain authority?
Not always directly—but they can send referral traffic and build authority through brand visibility.
4. How long should a press release be for SEO?
Ideally 300–600 words. Long enough to cover the story, but short enough to stay readable.
5. How does Brand Featured support press release SEO?
We optimize your release for keywords, structure, and syndication—so it performs better on Google and gets more media pickup.
