How 'As Seen On' Features Helped Ryen Scale to Six Figures (Case Study)

Written by
Roopesh Patel
Published on
April 14, 2025

Table Of Content

From Low Credibility to Half a Million in Sales

Every startup owner knows how tough it is to earn trust in a competitive market—especially when you're just starting out.

That was the case for Ryen Toft, founder of Simply Luxe, a home organization company based in California.

Despite having a great service, Ryen struggled to turn browsers into buyers.

She wasn’t alone: like many entrepreneurs in the early stages, she knew she needed something more than just a nice website and a good offer.

She needed credibility.

The Challenge: New Brand, No Proof

Simply Luxe was new to the market, and although the team was skilled and professional, potential clients weren’t converting.

Without a recognizable name or reputation to lean on, Ryen found it difficult to earn trust online—especially when clients were comparing her business to more established competitors.

The Turning Point: Getting Featured with Brand Featured

That’s when she discovered Brand Featured.

“Brand Featured was a really cost-effective way of building the social proof we needed,” Ryen explained.

“The credibility we got from it is huge and something you really can’t put a price tag to.”

Through Brand Featured’s done-for-you press release service, Ryen’s business was featured on hundreds of high-authority media sites, including FOX, NBC, and CBS affiliates.

She immediately added the “As Seen On” media logos to her website and marketing materials.

And that’s when things shifted.

The Result: Over $500K in Sales

“Our clients told us that they were looking at other companies,” Ryen said.

“But when they saw that we were published on authority news sites, that really gave them the confidence to book with us.”

With the boost in perceived authority and trust, Simply Luxe quickly scaled into the six-figure club—generating over half a million dollars in sales.

The press features didn’t just impress clients—they removed hesitation and closed more deals.

Why It Worked

  • The press article gave Simply Luxe a third-party endorsement that felt authentic



  • Displaying “As Seen On” logos above the fold built immediate trust



  • The one-time cost made it accessible even for a lean startup budget

For Ryen and her team, the timing was perfect.

They needed a credibility boost—and Brand Featured delivered.

Final Thoughts

Credibility is the new currency.

When you're starting from scratch, a single media feature can be the difference between being overlooked and being chosen.

With Brand Featured, Simply Luxe gained the trust factor they were missing—without expensive ad spend or long-term retainers.

📢 Want to get your business featured on top-tier media sites like NBC, FOX, and CBS?

Get featured today and turn social proof into real revenue.