Many businesses think a press release is just a general announcement.
But in reality, different types of press release strategies serve different strategic purposes—and knowing when and how to use each one can significantly boost your credibility, traffic, and brand visibility.
Whether you're launching a product, sharing a milestone, or positioning yourself as a thought leader, there's a release for that.
Here are the five essential types of press releases every business should have in their PR toolkit.
This type announces the release of a new product or service.
It should highlight what’s new, why it matters, and how customers can access it.
Include a compelling headline, product features, release date, and a clear call to action.
Great for creating buzz, increasing visibility, and driving early interest.
Use this when you’ve hit a major milestone: anniversaries, record-breaking results, new hires, funding, or office expansions.
This builds credibility and gives the media something tangible to share about your growth.
Make sure to include metrics and quotes from key stakeholders.
Whether it’s a webinar, product demo, charity event, or live launch party, an event release helps generate awareness and attendance.
Include the what, when, where, and how to register or participate.
Add media contact info so journalists can cover it pre- or post-event.
This positions your founder, CEO, or team as experts in the field.
It’s perfect for responding to breaking news, trends, or offering insight into industry shifts.
This builds authority and increases the chance of media interviews or future mentions.
Use this to announce a joint venture, strategic alliance, or big-name collaboration.
It not only amplifies your exposure—it also leverages the trust and visibility of the partner brand.
Be clear about what the partnership entails and why it matters to the industry.
Not all press releases are created equal.
Each type has its own goal—and when used strategically, they position your brand as active, credible, and media-ready.
If you're exploring the most effective types of press release for your business, Brand Featured helps you craft and distribute each one with precision.
📢 Want help choosing the right release for your next announcement?
Get featured today or contact our team to start building your brand authority.
Visit our FAQ page for more.
1. Do I need to issue a press release for every update?
No. Focus on meaningful news—product launches, milestones, events, and collaborations.
2. Can I reuse the same format for each type of press release?
You can have a template, but each release should be tailored to its purpose and audience.
3. What’s the ideal length for a press release?
300–600 words. Keep it clear, informative, and skimmable.
4. How far in advance should I send a press release?
Ideally 1–2 weeks before your launch or event. Give the media time to react.
5. How does Brand Featured help with different types of press releases?
We provide writing, formatting, and distribution support for all release types—helping you get published and noticed faster.
