A Press Release is Your Brand’s Official Statement to the World

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If you've ever wondered "what is a press release" and why it's still relevant today, you're not alone.

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A press release is a concise, newsworthy announcement issued by a company or organization to share important updates with the media and public.

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It’s used to inform journalists, editors, bloggers, and customers about product launches, company milestones, partnerships, events, and more.

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A well-written press release helps control the narrative, build credibility, and increase media visibility—all while supporting your SEO and brand trust.

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The Purpose of a Press Release

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At its core, a press release serves three main purposes:

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1. Inform: Share meaningful updates with your audience or industry.
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2. Engage the Media: Make it easy for reporters to cover your story.
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3. Build Credibility: Use third-party media coverage to enhance trust.
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What Makes a Good Press Release?
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• Newsworthy Angle: Focus on a timely, relevant announcement that matters to your audience.
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• Clear Headline: Keep it concise, keyword-rich, and specific.
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• Strong Lead Paragraph: Answer the who, what, when, where, and why upfront.
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• Body with Details: Include quotes, stats, and supporting info.
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• Boilerplate: Add a brief “About” section with company background and website link.
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Common Use Cases for a Press Release
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• Product or service launches
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• Brand partnerships or acquisitions
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• Milestone achievements or funding rounds
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• Upcoming events or announcements
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• Crisis management and official responses
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• Thought leadership or expert insights
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Press Release Format Overview
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1. Headline
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2. Dateline (City, State – Date)
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3. Lead Paragraph
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4. Supporting Paragraphs (Quotes, background info, data)
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5. Boilerplate
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6. Media Contact Info
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Why Press Releases Still Matter
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Despite changes in media, press releases remain one of the most effective tools for building authority.
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When distributed properly, they:
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• Drive traffic and backlinks
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• Increase visibility across news platforms
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• Offer social proof
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• Help shape your brand story
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Why This Matters for Your Brand

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A press release isn’t just a document—it’s a credibility signal.

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It shows the world your brand is newsworthy and professional.

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At Brand Featured, we help businesses write and distribute press releases that land on top-tier media outlets—and drive real attention.

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📢 Need a press release that gets picked up?

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Get featured today or contact our team to share your story.

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Visit our FAQ page to learn more.

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Frequently Asked Questions (FAQs)

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1. What’s the difference between a press release and a blog post?
A press release is news-focused and written for journalists. A blog post is typically opinion-based and written for your audience.

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2. How long should a press release be?
300–600 words is ideal. Long enough to include key info, short enough to stay skimmable.

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3. Do press releases help with SEO?
Yes. If published on high-authority sites, they can improve rankings and generate backlinks.

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4. What’s the best time to publish a press release?
Tuesday to Thursday mornings work best for media attention.

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5. Can Brand Featured write my press release for me?
Absolutely. We offer full-service writing and distribution to help you get featured fast.

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