In the crowded world of e-commerce, ads alone aren’t enough.
With rising costs and shrinking attention spans, brands need a long-term strategy that builds real trust.
That’s where PR comes in—creating visibility that converts and credibility that retains.
Here’s how PR supports both acquisition and retention for online retailers.
New customers don’t just want a product—they want to buy from a brand they trust.
Getting featured in respected publications helps position your brand as reliable, professional, and worth choosing.
PR builds the kind of third-party validation that drives first-time purchases.
From your homepage to your checkout page, media logos and feature links can dramatically boost conversions.
“As Seen On” badges reduce hesitation and make buyers feel more confident at every step.
PR gives you a story—not just a product.
By sharing your brand mission, founder journey, or customer impact in media, you separate yourself from similar listings and lookalike competitors.
Retention happens when customers feel a connection.
PR helps reinforce that connection by telling stories that resonate—like how your products are made, who you support, or why you do what you do.
These stories deepen emotional loyalty.
PR works long after launch.
Articles, interviews, and podcasts continue to appear in search results, social feeds, and email funnels—keeping your brand top-of-mind and reinforcing trust after the initial purchase.
📢 Want to build a brand people keep coming back to?
Get featured today or contact our team to design a PR plan for your e-commerce business.
Visit our FAQ page for more.
Customer retention is a trust game.
PR helps e-commerce brands earn that trust early—and keep it long after the first sale.
At Brand Featured, we help online retailers turn media features into long-term brand loyalty and growth.
1. How does PR help with customer acquisition in e-commerce?
By building credibility that drives clicks, conversions, and first-time purchases.
2. Can PR improve customer retention?
Yes. PR builds emotional connection and keeps your brand relevant post-purchase.
3. What kind of PR is best for e-commerce brands?
Product stories, founder interviews, press releases, and media mentions on lifestyle or shopping platforms.
4. Will PR help with my conversion rate?
Yes. Third-party validation boosts trust and can significantly improve funnel performance.
5. What does Brand Featured offer for e-commerce?
We offer press release writing, media placements, and multi-platform exposure designed to drive visibility, trust, and retention.
