Selling online today isn't just about ranking. It's about reputation.
With thousands of similar products competing for attention, trust becomes the real differentiator.
Amazon and Shopify sellers face a unique challenge. You're not just competing on price or features.
You're competing against established brands with hundreds of reviews, strong social proof, and name recognition.
Most sellers focus exclusively on optimizing their listings, running PPC campaigns, and managing inventory.
These tactics are necessary, but they don't build the long-term credibility that drives sustainable growth.
Here's how PR for Amazon and Shopify sellers can help you stand out, boost visibility, and generate more product reviews.
Customers don't just look at star ratings. They Google you.
Getting featured in respected media outlets positions your brand as trustworthy and established, even before they land on your product page.
This external validation makes a significant difference in how potential customers perceive your brand.
When someone searches for your brand name or product category and finds press coverage, industry features, or expert endorsements, it immediately elevates your credibility above competitors who exist only within the marketplace.
Building brand trust through PR creates a halo effect that makes every other marketing effort more effective.
Your Amazon listing gets more clicks. Your Shopify conversion rate improves. Your customer acquisition cost decreases because people already trust you before they arrive.
For sellers competing in saturated categories, this external credibility can be the difference between blending in and standing out.
When shoppers see "As Seen On" logos or third-party media coverage, they feel more confident.
PR adds trust signals that help turn browsers into buyers, especially for new or low-review products.
One of the biggest challenges for new Amazon and Shopify sellers is overcoming the credibility gap. Without hundreds of reviews, potential customers hesitate.
Media features provide instant social proof that compensates for a limited review history.
Strategic placement of "As Featured In" sections on your Shopify store, inclusion of press quotes in your Amazon A+ content, or references to media coverage in your product descriptions all contribute to higher conversion rates.
This is particularly valuable during product launches when you don't yet have the review volume to compete with established competitors.
For ecommerce brands, PR creates the credibility foundation that makes every other conversion optimization tactic work better.
Press features can show up in Google search results and drive traffic straight to your site or listings.
With the right backlink strategy, PR helps your brand rank higher while reaching shoppers outside Amazon and Shopify.
Most marketplace sellers rely entirely on internal traffic from Amazon search or Shopify's built-in SEO. This creates dependency and limits growth potential.
Strategic PR creates external traffic sources that reduce your reliance on any single platform.
When your brand is featured in articles that rank in Google, you're capturing shoppers at the research phase, before they even arrive at Amazon or your Shopify store.
These articles create backlinks that improve your website authority and help your own site rank for competitive keywords.
The compound effect is significant. Each piece of coverage creates a permanent asset that continues driving traffic and building credibility long after publication.
For sellers serious about SEO and PR for ecommerce, this external traffic strategy becomes increasingly valuable as competition intensifies on major platforms.
Customers are more likely to leave a review when they see you're a credible brand.
Media coverage creates brand affinity, which in turn supports higher review rates and more engagement.
Review generation is one of the biggest challenges for Amazon and Shopify sellers. Most customers don't leave reviews unless they have an extremely positive or negative experience.
PR changes this dynamic by creating emotional investment in your brand.
When customers feel connected to your brand story, understand your mission, or identify with your values, they're more likely to take the time to leave a review.
This is why brands with strong media presence tend to have higher review rates than competitors with similar products but no external validation.
The reviews you do receive are also more likely to be detailed and enthusiastic, because customers who feel connected to your brand want to help you succeed.
For marketplace sellers, this organic review generation becomes a compounding advantage that improves visibility and conversion over time.
Social proof marketing powered by PR creates a virtuous cycle where credibility drives reviews, and reviews drive more credibility.
PR isn't just about end customers.
Media exposure attracts wholesale buyers, influencer partnerships, and other brand collaborations.
If you're looking to grow beyond direct-to-consumer, PR opens those doors.
Many successful Amazon and Shopify sellers eventually expand into retail partnerships, influencer collaborations, or wholesale distribution. PR accelerates this transition.
Retailers and buyers Google brands before reaching out. When they find media coverage, industry recognition, or press features, it validates that you're worth partnering with.
Influencers are more likely to respond to collaboration requests when they see you have legitimate media presence. It signals professionalism and seriousness.
Other brands considering co-marketing opportunities or product bundles evaluate your credibility through external signals like press coverage.
For sellers focused on product launches, strategic PR creates momentum that attracts partnerships and opportunities beyond what paid advertising alone can achieve.
This expansion potential is particularly valuable for sellers who have maximized their direct-to-consumer channels and need new growth avenues.
In competitive e-commerce, trust and visibility drive sales.
PR helps Amazon and Shopify sellers build a recognizable brand, convert more customers, and grow through social proof, not just ads.
The most successful marketplace sellers understand that sustainable growth comes from brand equity, not just tactical optimization.
While your competitors focus exclusively on PPC and listing optimization, strategic PR creates differentiation that compounds over time.
At Brand Featured, we help product sellers turn media coverage into growth momentum.
Our approach to PR for ecommerce is designed specifically for marketplace sellers who need to build credibility quickly while competing against established brands.
Whether you're launching on Amazon, scaling a Shopify store, or expanding into new categories, strategic media coverage creates the trust foundation that makes everything else work better.
If you're ready to build brand credibility that translates into sales, reviews, and partnerships, contact us to discuss your growth goals.
You can also visit our FAQ page for more information or check our reviews to see how we've helped other sellers build their media presence.
1. How can PR help my Amazon or Shopify store?
By building brand credibility, trust, and search visibility that drives conversions and reduces customer acquisition costs.
2. Does PR really help with reviews?
Yes. A trusted brand identity encourages more organic reviews and loyalty because customers feel emotionally invested in your success.
3. What kind of PR is best for product sellers?
Product roundups, brand features, expert commentary, and press releases tied to launches that provide context and validation.
4. Can PR improve my rankings?
Indirectly, yes. PR improves external traffic, backlinks, and brand signals that support SEO and marketplace visibility.
5. What does Brand Featured offer for sellers?
We provide media placement, PR writing, and strategic outreach that help sellers grow faster through credible exposure and third-party validation.
