How PR Can Help Amazon & Shopify Sellers Increase Visibility & Reviews

PR for Amazon and Shopify Sellers: Boost Trust, Rankings & Reviews
Written by
Roopesh Patel
Published on
June 16, 2025

Table Of Content

PR for Amazon and Shopify Sellers: Boost Trust, Rankings, and Reviews

Selling online today isn’t just about ranking—it’s about reputation.

With thousands of similar products competing for attention, trust becomes the real differentiator.

Here’s how PR for Amazon and Shopify sellers can help you stand out, boost visibility, and generate more product reviews.

1. Build Brand Credibility Beyond the Marketplace

Customers don’t just look at star ratings—they Google you.

Getting featured in respected media outlets positions your brand as trustworthy and established, even before they land on your product page.

2. Improve Conversion Rates with Trusted Media Features

When shoppers see “As Seen On” logos or third-party media coverage, they feel more confident.

PR adds trust signals that help turn browsers into buyers—especially for new or low-review products.

3. Drive External Traffic with SEO-Boosting Articles

Press features can show up in Google search results and drive traffic straight to your site or listings.

With the right backlink strategy, PR helps your brand rank higher while reaching shoppers outside Amazon and Shopify.

4. Use PR to Encourage Organic Reviews

Customers are more likely to leave a review when they see you’re a credible brand.

Media coverage creates brand affinity, which in turn supports higher review rates and more engagement.

5. Stand Out to Retailers, Influencers, and Collaborators

PR isn’t just about end customers.

Media exposure attracts wholesale buyers, influencer partnerships, and other brand collaborations.

If you're looking to grow beyond direct-to-consumer, PR opens those doors.

📢 Ready to turn media features into marketplace traction?

Get featured today or contact our team to create a PR strategy that drives both visibility and reviews.

Visit our FAQ page for more.

Why This Matters for Your Brand

In competitive e-commerce, trust and visibility drive sales.

PR helps Amazon and Shopify sellers build a recognizable brand, convert more customers, and grow through social proof—not just ads.

At Brand Featured, we help product sellers turn media coverage into growth momentum.

Frequently Asked Questions (FAQs)

1. How can PR help my Amazon or Shopify store?
By building brand credibility, trust, and search visibility that drives conversions.

2. Does PR really help with reviews?
Yes. A trusted brand identity encourages more organic reviews and loyalty.

3. What kind of PR is best for product sellers?
Product roundups, brand features, expert commentary, and press releases tied to launches.

4. Can PR improve my rankings?
Indirectly—yes. PR improves external traffic, backlinks, and brand signals that support SEO and marketplace visibility.

5. What does Brand Featured offer for sellers?
We provide media placement, PR writing, and strategic outreach that help sellers grow faster through credible exposure.