SEO for E-Commerce: How PR Can Boost Your Search Rankings

SEO PR for Ecommerce: How Media Coverage Boosts Your Rankings
Written by
Roopesh Patel
Published on
June 20, 2025

Table Of Content

SEO PR for Ecommerce: The Untapped Duo Driving Growth

Every e-commerce brand wants to rank higher.

But traditional SEO—keywords, backlinks, content—only gets you so far in a crowded market.

Public relations adds the layer of credibility and authority that search engines (and customers) respond to.

Here’s how SEO PR for ecommerce can give your online store a major advantage.

1. High-Authority Backlinks from Media Sites

Getting featured in respected publications like Yahoo Finance or Digital Journal earns you powerful backlinks.

These aren’t just any links—they’re from high-domain authority sites that search engines trust.

And trust equals higher rankings.

2. Greater Brand Mentions = Improved Relevance

When your brand is cited across multiple media platforms, search engines start associating your business with key topics.

This increases your topical authority and relevance—boosting your chances of ranking for competitive terms.

3. Press Releases that Rank and Drive Traffic

Well-written press releases can show up in search results themselves.

They create fresh content, drive clicks, and often link back to your product or homepage.

More visibility, more traffic, more SEO power.

4. Media Coverage Builds Trust for Google and Customers

Google rewards authority. So do customers.

When media sites vouch for you, both algorithms and buyers are more likely to trust your brand.

Trust improves click-through rates, time on page, and lower bounce—key SEO indicators.

5. PR Amplifies the Reach of SEO Content

Got a blog post, guide, or landing page?

Mention it in a press release. Share it in a podcast interview. Reference it in a media pitch.

PR extends the life and reach of your SEO content, sending more signals back to Google.

📢 Want to rank higher and grow smarter?

Get featured today or contact our team to create a media plan that supports your SEO goals.

Visit our FAQ page for more.

Why This Matters for Your Brand

SEO is about visibility—but PR is about credibility.

When you combine both, you don’t just rank—you convert.

At Brand Featured, we help e-commerce brands turn media exposure into long-term search authority.

Frequently Asked Questions (FAQs)

1. How does PR help with SEO for e-commerce?
It provides high-authority backlinks, builds brand trust, and increases visibility through media mentions.

2. Can press releases improve my search rankings?
Yes. Press releases create content that ranks and drive traffic with keyword-rich links.

3. What kind of media coverage helps SEO the most?
Coverage on news sites, industry blogs, and platforms with strong domain authority.

4. Will PR help my product pages rank higher?
Yes, if those pages are linked in press releases or covered in articles—it boosts their authority.

5. What does Brand Featured offer for SEO-driven brands?
We provide PR strategy, media placements, and writing services that improve both brand trust and organic search visibility.