An investigative guide exposing the five most common fraud patterns in the PR and press release distribution industry: guaranteed placements, spoofed domains, scraper site distribution, retainer ghosting, and unsafe payment demands. Includes a red flag checklist and explains what honest, verifiable media visibility actually looks like.
PR agencies can deliver real authority and SEO benefits for growing companies, but only when the structure is right. This post breaks down when PR investment pays off, the warning signs of agencies that waste budget, and what a more accountable model looks like for brands at the growth stage.
