A press release isn’t just a formality—it’s a signal.
In the SaaS and tech space, where speed, funding, and differentiation matter, the right press release can amplify momentum and legitimize your growth.
Here’s how to craft and distribute press releases that actually move the needle for SaaS and tech startups.
Not every update needs a press release.
Reserve them for significant milestones—like funding rounds, product launches, strategic hires, partnerships, or market expansion.
Ask: “Would a journalist, customer, or investor care about this?”
In tech, clarity beats cleverness.
Lead with value, highlight the impact, and make it easy to understand what’s new.
Use keywords that matter to your audience—and your SEO.
Journalists and stakeholders want substance.
Include data, customer quotes, traction metrics, or investor backing to support your announcement.
This adds weight and makes your story more credible.
Don’t make it sound robotic.
Quote your founder, CTO, or relevant leader to bring a human voice to your announcement.
This builds trust and shows strong leadership behind the innovation.
A press release is only as powerful as its reach.
At Brand Featured, we distribute press releases across top-tier outlets to ensure your news gets seen, clicked, and shared.
Make sure your announcement goes beyond your website and hits platforms your audience trusts.
📢 Want a press release that actually builds traction?
Get featured today or contact our team to create a press release strategy that drives results.
Visit our FAQ page for more.
In SaaS and tech, speed matters—but so does perception.
Press releases help you control the narrative, build credibility, and show momentum when it counts.
At Brand Featured, we help startups craft media announcements that attract investors, engage customers, and strengthen your market position.
1. When should a SaaS startup send a press release?
For funding news, product launches, major hires, market expansion, or new partnerships.
2. What makes a press release effective?
Clarity, newsworthiness, proof points, quotes, and strong distribution.
3. Can a press release help with SEO?
Yes—especially when placed on high-authority media sites with backlinks.
4. Who should we quote in a SaaS press release?
Founders, technical leads, customers, or partners—whoever adds authentic perspective.
5. What does Brand Featured offer for press release strategy?
We provide press release writing, distribution, and strategic planning tailored for SaaS and tech growth.
