A press release isn't just a formality. It's a signal.
In the SaaS and tech space, where speed, funding, and differentiation matter, the right press release can amplify momentum and legitimize your growth.
While some marketers dismiss press releases as outdated, they remain one of the most effective ways to control your narrative, build credibility, and create indexed content that supports your broader PR and SEO strategy.
The difference between a press release that gets ignored and one that drives real results comes down to strategy, execution, and distribution.
Here's how to craft and distribute press releases that actually move the needle for SaaS and tech startups.
Not every update needs a press release.
Reserve them for significant milestones like funding rounds, product launches, strategic hires, partnerships, or market expansion.
Ask yourself: "Would a journalist, customer, or investor care about this?"
If the answer is no, it's probably not press release worthy.
Too many startups waste credibility by issuing releases for minor updates that don't constitute real news. This dilutes your media relationships and trains journalists to ignore your announcements.
Focus on moments that demonstrate traction, innovation, or strategic importance.
For SaaS startups, this often means product launches that solve real problems, funding announcements that signal investor confidence, or partnerships that expand your market reach.
For tech startups more broadly, newsworthy moments include technical breakthroughs, major customer wins, or expansion into new markets.
The best press releases tell a story about where your company is headed, not just what happened yesterday.
In tech, clarity beats cleverness.
Lead with value, highlight the impact, and make it easy to understand what's new.
Your headline should communicate the core news in a single glance. Avoid jargon, buzzwords, or vague language that forces readers to dig for the actual announcement.
Use keywords that matter to your audience and support your SEO goals.
A strong headline for a SaaS company might be: "Company X Raises $10M Series A to Expand AI-Powered Analytics Platform" rather than "Company X Announces Major Milestone."
The first tells you exactly what happened and why it matters. The second tells you nothing.
Remember that your headline serves multiple audiences. It needs to catch the attention of journalists scanning hundreds of pitches, appeal to potential customers searching for solutions, and include keywords that help the release rank in search results.
When writing headlines for press release SEO, balance newsworthiness with strategic keyword inclusion.
Journalists and stakeholders want substance, not hype.
Include data, customer quotes, traction metrics, or investor backing to support your announcement.
This adds weight and makes your story more credible.
Vague claims like "revolutionary platform" or "industry-leading solution" mean nothing without evidence.
Instead, provide specific proof points that demonstrate traction and validate your claims.
Examples of strong proof points include revenue growth percentages, user adoption metrics, customer testimonials, backing from recognized investors, or technical specifications that differentiate your product.
For product launches, include details about what makes the product unique, who it's designed for, and what problem it solves better than existing alternatives.
For funding announcements, mention the lead investor, total amount raised, what the funding will be used for, and key milestones already achieved.
These details transform a generic announcement into a compelling story that journalists can actually write about.
Don't make it sound robotic.
Quote your founder, CTO, or relevant leader to bring a human voice to your announcement.
This builds trust and shows strong leadership behind the innovation.
Press releases without quotes feel impersonal and corporate. Including a quote from a real person adds credibility and gives journalists material they can use directly in their coverage.
The best quotes don't just restate the news. They provide context, vision, or perspective that adds depth to the announcement.
For example, a founder quote might explain why this milestone matters for the industry, what problem you're solving, or where you're headed next.
A customer quote validates that your solution actually works and creates real value.
An investor quote signals confidence in your team and market opportunity.
For SaaS companies, founder quotes are particularly important because they demonstrate thought leadership and technical expertise.
This supports your broader strategy of building authority in your market.
A press release is only as powerful as its reach.
Publishing on your website alone accomplishes nothing. You need distribution that puts your announcement in front of journalists, potential customers, and search engines.
At Brand Featured, we distribute press releases across top-tier outlets to ensure your news gets seen, clicked, and shared.
Make sure your announcement goes beyond your website and hits platforms your audience trusts.
Distribution through recognized news outlets creates backlinks that support your SEO, establishes credibility through association with trusted publications, and increases the likelihood that journalists will pick up your story.
For tech PR, distribution strategy should include industry-specific outlets alongside general business publications.
A cybersecurity startup might prioritize cybersecurity publications, while an AI company would focus on outlets covering artificial intelligence.
The right distribution strategy amplifies your announcement and creates multiple touchpoints where potential customers, investors, and partners might discover your news.
In SaaS and tech, speed matters, but so does perception.
Press releases help you control the narrative, build credibility, and show momentum when it counts.
They create permanent, indexed content that supports your long-term visibility and establishes your company as a legitimate player in your market.
For startups, press releases serve multiple strategic purposes beyond immediate media coverage.
They create assets you can share with investors, use in sales conversations, reference in marketing materials, and point to as evidence of traction and growth.
A well-executed press release strategy supports startups seeking funding by demonstrating momentum and credibility to potential investors.
It strengthens your position when announcing partnerships by showing you're a company worth partnering with.
And it helps you differentiate in crowded markets by consistently communicating your unique value and vision.
At Brand Featured, we help startups craft media announcements that attract investors, engage customers, and strengthen your market position through strategic PR strategies.
If you're ready to turn your milestones into media coverage that actually drives business results, contact us to discuss your press release strategy.
You can also explore our FAQ page for more information or check our reviews to see how we've helped other tech companies build credibility through strategic PR.
1. When should a SaaS startup send a press release?
For funding news, product launches, major hires, market expansion, or new partnerships that demonstrate traction and strategic growth.
2. What makes a press release effective?
Clarity, newsworthiness, proof points, authentic quotes, and strong distribution through recognized outlets.
3. Can a press release help with SEO?
Yes, especially when placed on high-authority media sites with backlinks that improve your domain authority and search visibility.
4. Who should we quote in a SaaS press release?
Founders, technical leads, customers, or partners. Anyone who adds authentic perspective and demonstrates the value or impact of your announcement.
5. What does Brand Featured offer for press release strategy?
We provide press release writing, distribution, and strategic planning tailored for SaaS and tech growth, with placement on recognized outlets that build credibility.
